On Monday June 30th, 2008 WWE finally stepped up as the standard bearer of the industry that they are supposed to be. WWE has constantly had numerous problems with children emulating their product and causing harm to themselves or others, and to offset this they need to realize that they need to constantly be sure to send a positive message now that they are a public company.
CM Punk is a natural at professional wrestling. He's been doing it for many years, though he's only been featured on WWE wrestling for a short period of time. He knows how to wrestle a great spectacle of a match, and more than that he knows how to work a crowd. More than that, he lives what some might consider a bit unusual lifestyle, though one that is growing in popularity.
CM Punk lives a "straight edge" lifestyle. That is a lifestyle that is part of the punk movement in the United States and other countries around the world, where adherents agree to not do drugs or drink alcohol, but still otherwise act in a relative punk manner, being rebellious and questioning authority for example.
Because of who CM Punk is, he is exactly what the WWE needs. The WWE's fanbase has grown to a large number of younger children, and CM Punk may be able to reach out to many of them to keep them drug free. While often times kids will dismiss positive drug free messages because they don't relate to the characters conveying them, CM Punk is young and comes across as cutting edge and almost 'hip'. Kids definitely connect with him, as is evidenced by his high merchandise sales.
And now the WWE has given him the World Title of their main show, WWE RAW which airs every Monday night at 9 PM EST on the USA Network. CM Punk has some tough shoes to fill, but people were simply too sick of John Cena as the champion and something had to change. Now, under a new banner, CM Punk will help us herald in a new drug free generation from behind the most unexpected pulpit - that of a professional wrestler.
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